5 Criteria to Analyse Alternative Data
As the world becomes increasingly data-driven, businesses are looking for new ways to gain insights and stay ahead of the competition. Alternative data, which refers to non-traditional data sources such as social media, satellite imagery, and credit card transactions, can provide valuable insights that are not available through traditional data sources. However, analysing alternative data can be challenging because it often lacks the structure and standardisation of traditional data sources. In this blog post, we will discuss five criteria typically used to analyse alternative data for scarcity, granularity, history, structure, and coverage.